Summary
Overview
Work History
Education
Skills
Industry
Personal Information
References
Accomplishments
Software
Languages
Additional Information
Timeline
Generic

Mackenzie Teah

Communication & Social Media Strategist
Manjai,Western Region

Summary

A versatile Communications and Digital Engagement Officer skilled in managing internal messaging and social media strategies to boost visibility and engagement. Proficient in content creation, digital platforms, and multimedia production, with a focus on aligning communication efforts with organizational goals. Strong communicator with a passion for fostering positive outcomes through integrated communications.

Overview

6
6
years of professional experience
6
6
years of post-secondary education

Work History

IT Technician & Social Media Strategist

TAF Africa Global
06.2022 - Current
  • Set up PCs, projectors, and microphones for use in video conferencing rooms.
  • Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
  • Promoted company vision through announcements and communications.
  • Collaborated with corporate departments to create and implement internal communications.
  • Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
  • Increased audience engagement with innovative content and consistent posting schedules.
  • Trained team members on best practices and platform-specific nuances, elevating overall competency in managing social media accounts.

PR & Social Media Manager

EPS Investments
11.2019 - 11.2021

Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.

  • Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.

Digital Marketing Officer

Elyon Rock
01.2019 - 03.2020
  • Elyon Rock is a full-spectrum digital marketing company..
  • Implemented a robust analytics tracking system, enabling data-driven decision-making and continuous improvement in digital marketing efforts.
  • Led a team of junior marketers in executing various digital marketing initiatives, ensuring projects were completed on time and exceeded expectations.

Content Scripting, Writer & Publisher

Vision Limited
2 2016 - 2 2018
  • Vision Limited is Gambia's Emerging IT company and is hiring writers, editors, graphic designers, and web developers for a variety of projects.
  • Strengthened content through proofreading and editing.
  • Wrote compelling, succinct, clear news scripts under tight deadlines.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

Education

Diploma - Marketing

Alison Online Courses
Galway, Ireland
05.2018 - 05.2019

West African Senior School Certificate Examination - Science

Glory Baptist Senior Secondary School
Bakau
05.2010 - 05.2013

Gambia Basic Education Certificate Examination -

SOS Hermann Gmeiner Junior School
Bakoteh
05.2008 - 05.2010

Skills

  • Content Scripting / Copyrighting

  • Marketing / Digital communications

  • Graphic / Web Design

  • Social Media Strategist / Management

  • Media Relation / Internal communication strategies

  • Public Relations

Industry

Arts, entertainment, and media

Personal Information

  • Date of Birth: 10/21/1995
  • Nationality: Liberian

References

  • Mr. David Abraham, Manager, Vision Limited, +220 3115390, +234 906 191 6030
  • Mr. Lamin Jawara, Founder & Owner, EPS Investment, +1 (929) 3259 654
  • Mr. David Abraham, Founder & Owner, Elyon Rock, +220 3115390, +234 906 191 6030

Accomplishments

- Enhanced Internal Communication Efficiency: Developed and implemented internal communication strategies that improved cross-departmental collaboration, increasing employee engagement by 30%.

- Colleague Support and Mentorship: Provided communication training and guidance to colleagues, helping them improve their messaging and presentation skills, which led to better team collaboration and productivity.

- Boosted Social Media Engagement: Spearheaded social media campaigns that increased follower growth by 40% across platforms, significantly raising brand awareness and online engagement.

- Content Creation and Management: Produced high-quality digital content, including graphics, videos, and web designs, contributing to a 25% increase in audience retention and interaction rates.

- Cross-Platform Integration: Successfully integrated communication efforts across internal channels and social media platforms, ensuring consistent messaging and a unified brand voice.

Software

Adobe Photoshop

Adobe Illustrator

Adobe Premier Pro

Wordpress

Adobe Lightroom

Adobe InDesign

Microsoft Office

Adobe After Effect

Languages

English
Native language
Wolof
Upper intermediate
B2

Additional Information

Website Designs Projects:


  • TAF. Africa Foundation: tafafricafoundation.org
  • TAF Salone Micro City, Sierra Leone: tafsalone.com
  • Greater TAF City, Nigeria: tafnigeria.com
  • TAF City, Gambia: tafcity.com




Timeline

IT Technician & Social Media Strategist

TAF Africa Global
06.2022 - Current

PR & Social Media Manager

EPS Investments
11.2019 - 11.2021

Digital Marketing Officer

Elyon Rock
01.2019 - 03.2020

Diploma - Marketing

Alison Online Courses
05.2018 - 05.2019

West African Senior School Certificate Examination - Science

Glory Baptist Senior Secondary School
05.2010 - 05.2013

Gambia Basic Education Certificate Examination -

SOS Hermann Gmeiner Junior School
05.2008 - 05.2010

Content Scripting, Writer & Publisher

Vision Limited
2 2016 - 2 2018
Mackenzie TeahCommunication & Social Media Strategist