ANIS BARAKAT-DIAB
Banjul
Summary
Strategic Marketing & Communications Manager with 10+ years' experience leading high-impact campaigns and cross-functional teams. Expertise in brand development, budget planning & analysis, employee development, and event management. Proven success in enhancing visibility, driving engagement, and aligning initiatives with business goals. Experienced in radio management, monthly sponsorship operations, CSR program leadership, and TV promotional show production.
Overview
18
18
years of professional experience
Work History
Marketing & Communications Manager
Africell
10.2013 - Current
- Led a team of 25: hiring, coaching, and career development.
- Manager of Afriradio, the radio station owned by Africell.
- Oversaw all monthly sponsorship activities and managed CSR programs.
- Created and implemented all TV promotional shows.
- Managed marketing budget with budget vs. actual performance tracking.
- Executed campaigns across digital, print, and traditional channels.
- Organized corporate events and employee reward programs.
- Oversaw content creation: newsletters, blogs, PR, and social media.
- Strengthened media relations and brand positioning.
Creative Assistant
MEDIAPAK (INDEVCO GROUP)
09.2012 - 09.2013
- Supported design and content development across campaigns.
- Coordinated with marketing for visual production and planning.
Graphic Designer
DAGPA IQARI
01.2009 - 07.2012
- Produced visual content for monthly real estate publication.
- Designed logos, infographics, and layouts.
Graphic Designer
Black Agency
11.2006 - 11.2009
- Created visuals for IGO luxury magazine.
- Collaborated on editorial design and production.
Education
B.A. - Interactive & Graphic Art
AUST
07.2008
Modern Leadership & Management -
LSE
Skills
- Strategic Planning
- Budgeting
- Team Leadership
- Event Management
- Multicultural Campaigns
- Digital Marketing
- PR
- Content Creation
- Sponsorship & CSR Management
- Radio Station Management
- TV Promotions
Languages
Arabic
English
French
Personal Information
- Date of Birth: 06/21/84
- Nationality: Lebanese
Timeline
Marketing & Communications Manager
Africell
10.2013 - Current
Creative Assistant
MEDIAPAK (INDEVCO GROUP)
09.2012 - 09.2013
Graphic Designer
DAGPA IQARI
01.2009 - 07.2012
Graphic Designer
Black Agency
11.2006 - 11.2009
Modern Leadership & Management -
LSE
B.A. - Interactive & Graphic Art
AUST
Similar Profiles
Ivette GomesIvette Gomes
Senior Account Executive at AfricellSenior Account Executive at Africell
Joscelina Dos SantosJoscelina Dos Santos
Back Office Assistant at AfricellBack Office Assistant at Africell
MATEUS MABIALA VUBOMATEUS MABIALA VUBO
Field Operations Electrical Supervisor at AfricellField Operations Electrical Supervisor at Africell